One page about the definition of real fresh fruit


EVERYONE claims to be selling fresh fruit however the term “fresh” is vague as this Sydney Morning Herald article discusses, Fresh is what they say it is

In reality, a lot of fruits and vegetables are imported and supermarket fruit is often picked before it is fully ripe because of the transport and movement required in the massive supermarket distribution systems.  The fruit is usually stored in refrigerators treated with chemicals to stop the fruit ripening too quickly and stored for longer periods of time.

WE at Office Fruit Direct run a very lean ship so we can focus our resources on the most important aspect of our business – high quality fresh fruit without the high price. By running a lean ship we reduce costs that other suppliers have to incur and  invariably those costs get passed on to customers.

The Fruit box you have delivered from Office Fruit Direct is all about fruit. We (Neil & Jamie) have complimentary skills and we outsource non core business functions. We do think lean – we even drink skinny lattes !